selling your home : our plan

We all have dreams, and they are as vast and varied as the world is wide. But they all start with inspiration, and inspiration starts with our surroundings. That’s what home is. Family. Friends. A sense of place. An amazing view. It is all part of what makes a space a home, because your home is where you truly LIVE.

Our Brand

Building on centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listing, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holding Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service. We have 21,000 associates in 930 offices in 70 countries around the world.

A Unique Collaboration

Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high-profile client events, plus showcased in their signature publications, digital newsletters, and on So while our brand is uniquely local, our reach is global and that means more exposure that connects seller with qualified homebuyers all around the world.

Our Marketing

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers, and video content integration, the Sotheby’s brand utilizes hand-selected media powerhouses. These media partnerships deliver content deliver content to discerning audiences worldwide. Our partners’ innovation, strategic positioning, and international impact allow our brand to successfully connect with a global clientele.

We pride ourselves in offering brand exclusivity and cutting-edge advertising using the following:

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