Digital Exposure – Search Engine Marketability

Targeting Real Estate Intenders Globally 90% of home buyers begin searching for their home online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our evolving strategies, we continue to drive the most relevant home buyers to, maximizing the potential for your home to be found quickly on the web. When you preform a search on a search engine, the results are a combination of organic or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both.

Proven Results in 2017

  • 10 Million visits from search engines

  • 5.5 million visits from display network

  • Over 600 million paid search and display impressions

  • Thousands of Relevant Leads: 400,000 from “natural” searches

Search Engine Optimization 

We ensure that has relevant information, visible to search engines, which helps our site appear higher up in the “natural results” for luxury home searches.

Paid Search Marketing

We also have developed advertising strategies based on direct consultation with the experts at Google, Bing, Yahoo and Yandex, bringing even more visitors to As an international brand, we target real estate consumers globally by translating our search engine content into a number of languages including English, Spanish, Italian and Russian

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